Newborn Care Specialist & Postpartum Doula Services

Babies are delicious bundles of joy that also deprive us of getting a good night’s sleep! A Newborn Care Specialist (NCS) is a trained professional with expertise in the newborn stage of development. Our team of skilled Educated Newborn Care Specialists have certifications, years of professional experience, and knowledge of infant development. An NCS will typically work night shifts or 24/7 shifts for 6 weeks to 6 months to help you and your newborn create a routine as you settle in at home. (Learn more about how a Postpartum Doula differs below!).

The NCS Services

  • Specialized newborn care for days, nights or 24/7
  • Feeding, care and diapering
  • Sleep conditioning, establishing a routine.
  • Education and guidance
  • Lactation support
  • Assist with light housekeeping related to the newborn (including laundry, washing pump and bottle parts, etc.)
  • Postpartum recovery support
adorable sweet baby

Discover how Educated Newborn Care Specialists make ALL the difference.

Our trusted team keeps babies safe and parents sane!


Relax as you and your baby receive the care, consideration, compassion and support you deserve from your Newborn Care Specialist. Feel at ease knowing you’ll have an in-house expert on hand to answer all your questions about your newborn!


Our NCS’s are education-centric. They share the valuable knowledge and experience they’ve gained with you, and validate your instincts so you can feel confident and empowered in your decisions, and in your growing newborn care skills.

improve bondingIMPROVE BONDING

Let your Newborn Care Specialist take care of details, while you focus on making memories! Those weeks go by SO fast, and your baby grows every day. Let someone else take on the laundry, diapering and scheduling, while you focus on bonding with your baby.


Whether you’re recovering from a challenging pregnancy or delivery, or simply new to parenting a crying, hungry little miracle, you need sleep to show up as the best version of yourself. Round-the-clock NCS’s let you get much-needed rest.

Let’s talk a little about…

How Postpartum Doulas are Different from Newborn Care Specialists.

We know this can be confusing!

A Postpartum Doula provides holistic support to the whole family in the first few months following birth, through education, basic baby care, mother care and household assistance. The focus is on the entire family versus primarily the newborn. They may assist with laundry, meal preparation, and additional needs of the family while also caring for the newborn. 

A Newborn Care Specialist provides unique expertise in all aspects of newborn care, parental education and support. An NCS’s job is to help nurture and care for newborns while providing guidance and education for the parents. They are generally not responsible for household duties unrelated to the new baby or for the care of other children in the household.

pregnant mama and her sweet child daugher

How this Works: Our 5-Step Process

Educated Newborn Care Specialists does the homework for you!


Our selectively recruited Educated NCS’s care for you and your infant, empowering you with the knowledge and support to be fully engaged with your baby. We apply a personalized screening process to match the perfect caregiver with your family.

A new mother sits with her infant on her lap as she feeds him. A female lactation consultant is overseeing the feeding to ensure proper posture for the mother and latch of the baby.


We’ll start by getting to know all about you. 

Before the baby arrives, and after you’ve signed on with us, our placement team will “visit” your home via a Zoom consultation. This is an opportunity for us to meet your family and learn about your unique infant care needs, wishlist, goals and philosophies. While all of our Educated NCS’s are infant care experts, a personal touch is our promise — it’s our mission (and joy!) to find the respectful and intelligent specialist you’ll be able to align with and trust.  


Our team will screen candidates.

From our own network and beyond, we seek out educated, nurturing newborn and infant care specialists and Doulas with years of experience, skills, and the utmost integrity. Candidates must share the values of Educated Newborn Care Specialists. We interview each candidate and call references before you meet with them. We conduct thorough background screenings upon hire and verify that all of our candidates are CPR/first aid certified. Plus, all of our hires in California are TrustLine registered. The safety of your newborn baby matters most to us! 


We’ll set up your interview. 

This is where things get really exciting! After we have done our research, we send you the resumes and letters of recommendation for our top candidates. These are the Newborn Care Specialists who match your skill requirements and schedule, and who we believe will complement your family’s personality and lifestyle! We help you set up interviews and you meet our team of trusted experts. 


Oh, baby! Let’s make a hire! 

Once you’ve selected your Educated Newborn Care Specialist or Postpartum Doula, you will create and sign contracts. Next, you will pay the caregiver their retainer. Newborn Care Specialists and Postpartum Doulas can be paid as a W2 household employee or as an independent contractor through their LLC. 


Happy Birthday to your baby and hello to your Educated Newborn Care Specialist!

Congrats on your new arrival! Your Newborn Care Specialist or Postpartum Doula is available for you starting on Day 1 (and of course, Night 1!) or whenever you need care to begin. Our team will be there for ongoing support if you have any feedback or happy shares.


Hire an Educated Newborn Care Specialist or Postpartum Doula

Pricing & Package Details

Newborn Care Specialists earn $40-60/hour based on experience and the number of newborns who need care. Our Newborn Care team books up typically 3-4 months in advance, and we recommend booking your NCS when you are 16 weeks pregnant. Of course, we will try our best to help you if you call us for support after having the baby!

With an investment of a $500 launch fee, this includes:

  • Confidential consultation
  • Personalized job description
  • TrustLine registration for CA placements
  • Extensive candidate screening
  • Management of interviews
  • Criminal Background Investigation, DMV Driving Record, SSN Verification, Sex Offender Registry Check

A placement fee of 25% of the Candidate’s total gross annual compensation will be charged upon hire.

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pregnant mama and her sweet child daugher

And when your baby is a little bit grown…

You’ll graduate to Educated Nannies!

Our older sister brand is Educated Nannies. Over the last ten years, we have placed creative and trusted nannies in homes where they are valued, loved and soooo helpful.

Once your newborn has grown up a bit (4-6 months), or if your baby already has older siblings, be sure to reach out to us through Educated Nannies. We’ll find you the most educated, playful, fun and committed nannies who check your every box and bring joy to your kids.

Words of Trust


“Ryan Jordan was so gracious to find the most amazing family for me to support. They have become extended family to me and I am forever thankful. She really knows her clients and their intricate needs, and has so deservingly earned an incredible reputation in the industry. I value her as a colleague, friend, and trusted advisor. I have referred many of my Newborn Care clients to her for nanny support through Educated Nannies and all have been so happy.”

— Donna Ford, Newborn Nurtury

Julie & Bryan

“As first-time parents, we had a lot of questions, and Ryan was invaluable in providing insight that helped us better articulate the type of support we needed. She was incredibly thoughtful in only sharing NCS candidates with us who would be a good fit for our family. We love our NCS - she has helped make our transition to parenthood as smooth as possible and enabled us to have true quality time to bond with our son in his first months. And we value that Ryan has provided ongoing guidance long after our hiring decision. We highly recommend  Educated Newborn Care Specialists.”

— Julie & Bryan, Parents


“Ryan personally handled everything — getting my resume and contract to the client, assuring that I arrived safely, and that I had everything I needed to start this new position. She was in constant contact so if there were any issues or if anything needed clarification, Ryan was on it immediately. It is obvious that she has a passion for what she does. She seems to truly care about her clients and the NCS's she places. She helped me professionally, and also understood the challenges of being away from family.  Anyone with the opportunity to work with her should jump on it. ”

— Lori Wade, Master NCS


Educated Newborn Care Specialists is by far the best agency I have found in thirty years and my favorite agency to work with! As an NCS, it’s so nice to work with an agency that cares about making sure they really know me and what I offer. My placements have felt tailor-made for me!

What makes ENCS different is the constant personal communication, the unparalleled integrity with which they run the company, and the security in knowing that the clients are taken care of like family. Ryan truly cares about helping families... it's not about the money! It is so important to her that it's a great fit. She runs her company with love.”

— Rebecca Isner, Newborn Care Specialist & Lactation Counselor


"Ryan is a talented business owner with a dedication to integrity and excellence that few people can match. She is a cheerleader, supporter, and a voice of excitement whenever you have news. Ryan is kind and thoughtful, approaching everything she does with care for those touched by her actions. She is an advocate for fairness and integrity. I consider it an honor to know Ryan and to have worked with her. I have watched her dream grow into a respected business that continues to bless both the families and the caregivers she represents."

— Tonya Sakowicz, Founder of Newborn Care Solutions